From the Monki brand research, I know that
they are daring, fun and youthful, in terms of their models poses and colours.
I found inspiration in my work place, in which there is a whole wall of fake
flowers scaling from black, to white, and everything in between. Which lead me to my season choice of Spring/Summer 2016. I am going to
photograph the wall in different sections where I will then style the models
outfit, matching the colour of the flowers behind them. I will use fun model
poses to portray the youth of the brand. I wish to use this concept to link my
shoot and GIF together as one. I am going to photograph the model separately to
the location, and photoshop the two shoots together, giving the effect the
model has been wall papered on.
Saturday, 13 February 2016
Friday, 12 February 2016
Trend
After looking at trend reports for
Spring/Summer 2016, I decided the trend I’m going to use throughout my 5 styled
images is Suede. I think the contrasting textures between the flowered back
ground and the suede garments will have a fun balance, keeping with the Monki
slogan “puts the smile back in fashion”.
Styling
Styling-
Keeping the quirky, minimal style of monki,
my model will wear minimal, suede garments in colours matching
the flowered wall. I will style this outfits with hand made accessories, such
as flower lensed sunglasses, giant flower earrings and holding flowers between
the teeth covering parts of the face for that flirtacious and fun vibe.
Thursday, 11 February 2016
Wednesday, 10 February 2016
Tuesday, 9 February 2016
Model
After analyzing the site, I found that their
models are very young, aged between 17-21, they have very younique features,
such as freckles and gap teeth. There seem to be 3 types of models on their
site. Pale blonde, pale brunette and asian models. The model I want to use will
be blonde, with medium-long hair and pale skin. She will be aged between 17-21. She
will be of a slim build.
Poses
The model will give a cool and flirtatious vibe, creating interesting shapes and lines with the body while playing with accessories.
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