The brand I have decided analyse and shoot for is Monki. Monki are a youthful, Womenswear brand which “puts the smile back in fashion”. They are an environmentally friendly brand who provide decent working standards. Their target audience is girls/women aged between 17-25. Their prices range from £8-£130. the clothing sold on Monki, is streetwear, which blends well with its target audience. Monki competitors are:
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